Gen See Matte Lipstick. Looking for soft lippy to make your lips stand out this season? Check out this Pick Me Up Matte Lipstick from Gen See Beauty. This soft matte is highly pigmented, non-drying, and super comfortable, while still delivering serious staying power. All the Pick Me Up Lip shades are like an espresso shot for your face – brightening and energizing. Easy to apply, easy to wear, easy to love. The added bonus is it’s vegan and cruelty free lipstick to enjoy.