Helena Rubinstein Lash Queen Sexy Blacks Mascara is designed to deliver an intense, seductive look. With bold volume, rich colour, and a smooth finish. Applying it correctly enhances the natural shape of your lashes while keeping them defined and clump-free. Follow these steps to achieve a professional and elegant result.
1. Prepare Your Lashes
Before applying mascara, make sure your lashes are clean and free from oil, makeup, or skincare residue. Any leftover products can prevent mascara from adhering properly. You can gently cleanse your lashes with micellar water or a makeup remover.
If you have naturally straight lashes, use an eyelash curler before application. Press the curler gently at the base of your lashes for a few seconds, then release to lift and shape them. This step opens up your eyes and helps the mascara create a more dramatic effect.
2. Get to Know the Brush
The Lash Queen Sexy Blacks Mascara features a brush designed to coat each lash individually while adding volume and definition. The brush’s bristles are arranged to separate lashes and reach even the tiniest corners.
Before applying, remove excess product by gently wiping the brush against the tube’s rim — not by pumping, as pumping can push air into the tube and dry out the formula faster.
3. Application Technique
Start at the base of your upper lashes and wiggle the brush slightly as you move it upward. This side-to-side motion helps distribute the mascara evenly and prevents clumping. Move slowly to ensure each lash is coated from root to tip.
For more intensity, apply a second coat while the first one is still slightly damp. Avoid layering more than two coats to keep lashes looking soft and fluttery rather than heavy.
For your lower lashes, use the tip of the brush and lightly sweep through the hairs. You can also hold a tissue beneath your eye to prevent smudging. If you prefer a softer daytime look, skip the lower lashes altogether; for an evening or dramatic style, coat them lightly for balance.
4. Separation and Perfection
If your lashes stick together, use a clean lash comb or spoolie brush to separate them while the mascara is still wet. This keeps the finish clean and defined. Check for any smudges on your eyelids or under the eyes and remove them with a cotton swab dipped in micellar water.
5. Finishing Touches and Tips
For maximum staying power, avoid touching your lashes throughout the day. If you want extra curl, gently lift your lashes with your finger once the mascara has dried — it helps set the shape without damaging them.
At night, remove the mascara thoroughly with an eye makeup remover to prevent lash breakage and maintain healthy lashes.
Helena Rubinstein Lash Queen Sexy Blacks Mascara is more than just makeup — it’s a statement of elegance and confidence. With proper technique, you can reveal lashes that are voluminous, seductive, and perfectly defined, embodying the glamour that Helena Rubinstein is known for.
