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Celebrating Fashion in Ireland

Chris Hemsworth new global ambassador for Hugo Boss Ireland

Chris Hemsworth new global ambassador for Hugo Boss

Chris Hemsworth new global ambassador for Hugo Boss In Irish fashion news, actor, Chris Hemsworth has been unveiled as the global brand ambassador for Boss brand. The Australian actor who has already worked Hugo Boss in the past as part of their scent range, will now represent the German fashion and beauty house on a …

Liam Payne to perform virtual concert for Hugo Boss

Liam Payne to perform virtual concert for Hugo Boss

Liam Payne to perform virtual concert for Hugo Boss One Direction band member, Liam Payne is set to perform a virtual concert as part of Hugo Boss pre-fall launch. The 26-year old singer will join fellow British musician, Rita Ora as part of a live the German fashion house’s pre-fall promotion. Both music artists will …

Hugo Boss comments on Joe Lycett’s change of name

Hugo Boss comments on Joe Lycett’s change of name

Hugo Boss comments on Joe Lycett’s change of name. Anyone who follows social media will this week have noticed that British comedian Joe Lycett’s has changed his name to Hugo Boss. The 31-year old funny man confirmed he had changed his name legally by deed poll to Hugo Boss as a form of protest against …

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