La Prairie Pure Gold Radiance Cream is a luxurious skincare product. It is designed to revitalize and enhance your complexion with a radiant glow. Enriched with La Prairie’s exclusive Pure Gold Diffusion System, it helps nourish, smooth, and illuminate the skin. Applying this cream correctly maximizes its benefits and enhances your daily skincare ritual. Here’s a step-by-step guide on how to apply the Pure Gold Radiance Cream for the best results.
1. Begin with Clean Skin
Before applying the cream, start with a clean, fresh face. Use a gentle cleanser suitable for your skin type to remove makeup, excess oil, and impurities. Follow with a toner if part of your routine. Pat your skin dry with a clean towel.
2. Prep the Skin with a Serum (Optional but Recommended)
To maximize the effects of the cream, consider applying the La Prairie Pure Gold Radiance Concentrate or your preferred serum.
Serums penetrate deeper into the skin and provide a concentrated dose of active ingredients, setting the stage for better absorption of the cream.
Apply a small amount of serum onto your fingertips and gently press it into your face and neck. Let it absorb fully before moving on.
3. Warm the Cream
Take a pearl-sized amount of the Pure Gold Radiance Cream using the included gold spatula or a clean applicator to maintain hygiene. Avoid dipping your fingers directly into the jar to prevent contamination.
Warm the cream slightly between your fingertips. This step helps the product to glide on more smoothly and absorb better into the skin.
4. Application Technique
Using upward and outward motions, gently apply the cream to your face. Start from the centre of the face (around the nose) and move outward to the cheeks, forehead, and jawline. Don’t forget your neck and décolleté, as these areas are prone to signs of aging and deserve equal care.
Be gentle around the delicate eye area. If desired, use an eye cream specifically formulated for that area, such as La Prairie Pure Gold Radiance Eye Cream.
5. Massage for Radiance
Take a moment to massage the cream into your skin. Use gentle circular motions or upward strokes with your fingertips. This stimulates blood circulation and enhances the skin’s natural glow.
For a more indulgent experience, use the La Prairie signature massage technique or a facial roller to lift and contour the face while promoting lymphatic drainage.
6. Allow Absorption
Let the cream absorb completely into your skin before applying makeup or sunscreen. The luxurious texture of the Pure Gold Radiance Cream leaves the skin supple, nourished, and luminous.
7. Use Twice Daily
For optimal results, use the Pure Gold Radiance Cream twice daily—once in the morning and once at night. In the morning, it acts as a radiant base for makeup. At night, it helps restore skin vitality and improve texture while you sleep.
Final Tips
- Store the cream in a cool, dry place away from direct sunlight.
- Use consistently to see visible improvements in skin texture and radiance.
- Pair with other products in the Pure Gold Collection for a complete skincare ritual.
By following these steps, you can experience the full transformative power of La Prairie Pure Gold Radiance Cream—bringing a luminous glow and a feeling of timeless beauty to your skincare routine.











