BOBBI BROWN Long-Wear Gel Eyeliner is a cult-favourite product known for its precision, intensity, and long-lasting wear. Housed in a sleek glass pot, this award-winning eyeliner offers the ease of a gel with the look of a liquid liner, making it a go-to choice for both everyday definition and dramatic evening looks.
The formula is richly pigmented, gliding on smoothly without tugging at the delicate eyelid. It’s designed to deliver highly saturated colour that dries quickly to a smudge-proof, water-resistant finish. Available in a wide range of shades—from classic black to deep plum and sapphire—it allows for versatile looks, from subtle tightlining to bold cat-eyes.
One of the product’s standout features is its longevity. As the name suggests, the Long-Wear Gel Eyeliner stays put for up to 12 hours without fading, flaking, or smearing, even on oily lids or in humid weather.
This makes it ideal for all-day wear, special events, or active lifestyles. Though the product requires a separate brush for application (sold separately), this allows for more control and precision, particularly for those who like customizing the thickness or shape of their liner.
Dermatologist- and ophthalmologist-tested, it’s safe for sensitive eyes and contact lens wearers. Removal is simple with a gentle eye makeup remover or cleansing balm. Overall, BOBBI BROWN Long-Wear Gel Eyeliner is celebrated for its high performance, elegant finish, and professional-grade results, making it a staple in makeup artist kits and everyday makeup bags alike.
Whether you’re a beauty enthusiast or a beginner, this eyeliner offers a reliable, high-quality solution for achieving defined, expressive eyes with minimal effort and maximum impact.











