About fashion in Ireland. Over the past decade, fashion in Ireland has developed into a multi-billion euro industry. High street and on-line shopping has never been as accessible to the Irish people.

It’s estimated that Irish people spend over €2.5 billion euro annually on clothing. €536 million is spent on footwear and fashion accessories.

Ireland is now home to some of the leading names in fashion brand wear. Leading fashion stores like Brown Thomas and Arnotts are “go to” places for top luxury brand wear.

These class of shoppers are broken down into three categories.

High-end luxury shoppers

These are shoppers who love their high-end fashion brands. Lover of leading brands like Chanel and Dior are firm favourites.

Fashion stores like Brown Thomas and Arnotts in Dublin are frequented with admirers of high end brands.

Mid-stream fashion shoppers

These are shoppers who love their mid-range brands such as Tommy Hilfiger, Guess and Michael Kors.

Their fashion budgets do not extend to that of high-end shoppers. However, they are prepared to spend on major brands within their budget.

They can be spotted shopping in Marks & Spencer, Dunnes Stores, Debenhams and shopping centres hosting designer stores.

Low end budget shoppers

Don’t be fooled. This shopper includes young and old people working to a tight fashion budget. Places like Penneys are a popular destination for shoppers looking for that great bargain.

On-line shopping in Ireland

This is a really popular source of shopping with people from all ages in Ireland. Now that so many brands are available on the net today, shoppers can shop for the best brands that are shipped directly to their door.

Popular on-line fashion brands with the young are Boohoo, Missguided and PrettyLittleThing.

Irish Ladies fashion shoppers

Reports suggest that women’s fashion accounts for nearly three quarters of the total spend on fashion items in Ireland. Irish women love their fashion & beauty products. The most popular choices of items bought on line included

  • Dresses
  • Coats
  • Tops
  • Jackets
  • Footwear
  • Cosmetics
  • Handbags
  • Beauty products
  • Lingerie
  • Ladies sports wear
Irish Men’s fashion shoppers

Guys in Ireland lag behind the ladies when it comes to shopping on-line. However, they are slowly catching up. The most purchased fashion products for the male shoppers in Ireland are

  • Hoodies and tops
  • Sports footwear
  • Jackets
  • Sports clothing
Irish Teenage shoppers

Teenage shoppers surpass their old generation when it comes to buying fashion on-line. They have a knack of knowing where to look and picking out bargains. The most popular items bought on line by the Irish teenager are

  • Dresses
  • Tops
  • Shoes
  • Make-up
  • Sports clothing
  • Shoes and footwear
  • Jackets and coats
Ireland embraces sustainable fashion

Fashionistas of Ireland are embracing sustainable fashion at a steady pace. Education is playing a vital role in informing us of the benefits that sustainable fashion can have on the environment.

Shoppers can select clothing that are ethically sourced from growing fashion labels. Sustainable fashion in Ireland is expected to expand within the coming years.

Irish fashion designers.

Ireland is home to many of the world’s leading fashion designers. Award winning Irish designers include Natalie B Coleman, Simone Rocha and Jacqueline Quinn. Popular with royalty and celebrities across the world, Irish fashion is thriving on the international stage.


About fashion in Ireland