Shawn Mendes to launch new fashion line. Canadian singer, Shawn Mendes has linked up with fellow Canadian fashion label, Roots for a new fashion capsule collection that will celebrate his stadium tour next year in Canada.
The 20-year old who was born in Ontario will release his first ever design capsule in tandem with his stadium show that will take place at the Rogers Centre in Toronto, Canada next September 2019.
In a statement released by the singer he said: “I’m so excited to launch this collaboration with Roots. “With my first ever stadium show coming up in my home town Toronto, it felt like the perfect way to celebrate, by teaming up with one of the most iconic Canadian brands.” People will be able to purchase his new fashion line, at designated pop-up-shops and online as part of the Roots store in the CF Toronto Eaton Centre.
As an incentive to buys tickets for his gig, fans who purchase from his fashion line, in-store will automatically receive a pre-sale code which guarantees them tickets to the show his show.
Shawn’s new collection will include T-shirts, Hoodies, sweatpants and hat with a custom Award Jacket that has been specifically produced in the Roots Leather Factory in Toronto. Sale prices for his new fashion collection are expected to range from €21 ($32CD) up to €395 ($598CD)
Vice President of Global Marketing at Roots, Karen Zuccala, said: “We are thrilled to partner with Shawn during such an important milestone in his career. “It is an honour to work with such an incredibly talented Canadian singer and songwriter and bring his vision to life. “The collection is the beginning of an ongoing creative relationship; we are excited to see where we can take this.”
Mendez is set to play two dates at the Dublin Three Arena next April 2019.
Shawn Mendes launches new fashion line