Madonna’s daughter Lourdes for new Miu Miu campaign. Italian fashion house, Miu Miu have confirmed that they will be including Madonna’s daughter, Lourdes Leon as part of their spring/summer 2019 campaign.
22-year old, Lourdes will appear alongside American actress and model, Maye Hawke, Chinese supermodel Du Juan, and “Deadpool 2′ actress Zazie Beetz as part of their spring/summer 2019 promotional campaign.
Daughter of pop queen, Madonna and fitness instructor, Carlos Leon, Lourdes was born in 1996 and made her catwalk debut last September as part of the Gypsy Sport runway show at New York Fashion Week.
Now the budding starlet is expected to play a major role as part of the Italian fashion label’s spring/summer 2019 campaign.
Spearheading the new fashion campaign for Miu Mui is Prada’s creative director, Miuccia Prada who is said to want to capture the transitory, fleeting nature of fashion. Photography for the campaign was carried out by leading British photographer, Davis Sims.
In a statement released by Miu Miu, they said: “Neither arriving nor departing, these images celebrate the notion of simply being – the geography hazy, the timing uncertain, they present a universal, everywhere and anytime.”
“Fleeting and transitory, reasoning uncertain, the travel could easily be an escape, or a coming home. The only concrete, the only constants, are the women themselves – singular, original, always unique. Somewhere, nowhere, yet someone.”
Founded back in 1993 by Miuccia Prada, Miu Miu’s head office is in Milan, Italy and has a worldwide presence with stores right across the globe including China. Their fashion ranges mostly cater for a young vibrant fashion generation.
Madonna’s daughter Lourdes for new Miu Miu campaign