Gwyneth Paltrow launches plus size fashion line. American actress, Gwyneth Paltrow’s own lifestyle brand, Goop, has just released their first collection in collaboration with clothing brand Universal Standard which sees the retailer bringing out their first ever plus sized clothing line.
The 46-year-old actress who launched her lifestyle brand, Goop back in 2008, has released a collection in collaboration with clothing brand Universal Standard, with their new fashion range sizes starting from a UK size 02 up to size 44 which is the largest female dress size offered in the UK.
Their essentials range will feature five fashion pieces that include a jumpsuit, dress, peacoat and tuxedo with matching trousers with retail prices ranging €210(£187) to €368 (£327) and this will be the first time that Goop has provided sizes over a size 12.
The “Shallow Hal’ star has revealed that the aim of their new fashion line is to “push the conversation” regarding body positivity into “the mainstream” and to focus on helping women “make choices that make them feel good”.
Talking about her new clothing range, Gwyneth said: “Goop is a wellness site with self-care at its core. Our focus is helping women make choices that make them feel good and eliminate shame in their lives, whether that’s linked to sexual health, age, or stress.
“I believe we’re stronger if all archetypes are included, and we’re all able to be seen and lift each other up, which is why we partnered with Universal Standard to create this line of beautifully made pieces.
“We’re excited to work with them in this new capacity, and hope this collaboration continues to push this conversation into the mainstream.”
The Co-founder of Universal Standard, Alexandra Waldman said : “Our goal is to bring true inclusivity to every part of the industry. “For Universal Standard, our mission of fashion freedom shouldn’t be isolated to our brand — we want everyone to embrace the idea that all women, regardless of size, deserve equal access. We’re thrilled to work with Goop to continue manifesting this idea and changing the industry for the better.”
Gwyneth Paltrow launches plus size fashion line