Mulberry launch 100% sustainable tote bag

Mulberry launch 100% sustainable tote bag

Mulberry launch 100% sustainable tote bag

Mulberry launch 100% sustainable tote bag

Luxury fashion house, Mulberry have launched a new bag is that is 100% fashion sustainable. Their new Portobello Tote bag was produced at their carbon-neutral factories in the south of England.

Mulberry who are renowned for their luxury bags and accessories was founded back in 1971 in the UK. Their new Portobello Tote bag is available in a choice of colours and retails at £795.00.

Mulberry in the UK have been running their operations, including their factories, offices and directly-operated retail stores, on a carbon neutral basis since 2019.

Available in 7 diffrent colours

They have plans to expand this type of operation to all of their stores globally by 2025. The bag includes European-sourced heavy-grain leather which is a by-product of food production and comes from a gold-rated tannery. The tote has is stitched using Epic EcoVerde thread, which is made from recycled polyester fibre.

The tannery’s gold rating was awarded by the Leather Working Group who are a multi-stakeholder group that promotes the use of sustainability within the leather industry.

Profits from the sale of the bag are being donated by Mulberry to the World Land Trust. These are a non-profit environmental organisation in the UK that that was first established 30 years ago.

Creative Director of Mulberry in the UK, Johnny Coca revealed the inspiration behind the Portobello bag came from the “ultimate everyday item, the plastic bag”, which is “functional, but throwaway.”

“The Portobello keeps the beautiful utility of this silhouette and elevates it into an elegant tote that is practically and, more importantly, made to last,”

CEO of Mulberry, Thierry Andretta confirmed that Mulberry are delighted with their new sustainable bag. “Through our Mulberry Green responsibility commitments, we are continuing our innovative approach towards design and manufacturing in a conscientious way, ensuring we will provide truly luxury, truly responsible products for our customers.”

The Portobello Tote is available in 7 different colours that include chestnut, tangerine orange and crimson. This comes in the wake of last month’s announcement by Vogue editor-in-chief Anna Wintour calling for more sustainability in the fashion industry.

Wintour reiterated of the importance of fashion producers and shoppers becoming more sustainably conscious about fashion habits and production.

Anna made the point that shoppers should take better care of their clothes and pass them onto others opposed to throwing them away after use.

Talking to Reuters, Wintour said “I think for all of us it means an attention more on craft, on creativity, and less on the idea of clothes that are instantly disposable, things that you will throw away just after one reading.”

 

Mulberry launch 100% sustainable tote bag

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