Beyoncé unveils her new Ivy Park Adidas line. American singer, Beyoncé has given Ivy Park fans a glimpse of her new sports fashion line with Adidas. The 38-year old star has revealed new pieces from her new unisex sports collection
Beyoncé Giselle Knowles-Carter (AKA) Beyoncé first launched Ivy Park back in 2014 as a joint venture with UK fashion retailer, Topshop.
This partnership with Adidas is a first for the US singer’s IVY Park fashion brand which includes various ath-leisure designs.
The singer took to her social media account on Instagram yesterday to give us a sneak peak of pieces from her first collection with the German sports company,
Her Adidas, unisex collection also caters for males who noticing that men were also interested in the line. The new sports fashion collection will go on release on 18th January 2020 after taking full control of the Ivy Park brand.
The Houston born singer originally launched Ivy Park back in 2014 with Topshop owner, Philip Green. However, she bought back all of the shares in the company in November 2018.
It was announced earlier this year in April that she was planning to partner with Adidas for new designs for her Ivy Park brand.
Beyoncé opened up about the new collection for her Elle Magazine January 2020 cover story, saying that the new collection “incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power.”
The US singing star is estimated to have a personal net worth of over €450 million euro. Yesterday, she posted 6 images from her new collection to Instagram. This included photos of her Ivy Park gold grill which is a wine-coloured, long-sleeve bodysuit; and white trainers with Adidas’ iconic three stripes in a deep purple hue.
Beyoncé unveils her new Ivy Park Adidas line