Reebok launch new plant based sports shoe. American sports giant, Reebok is showing their real commitment to sustainable fashion as they launch their first ever plant based running shoe.
One of the world’s leading athletic brands have announced images of their “Forever Floatride Grow” shoe, which is produced using plant-based castor beans, eucalyptus trees, algae foam.
According to Reebok, their new style builds upon the brand’s sustainable lifestyle footwear collection, Cotton + Corn.
The Forever Floatride Grow is set for release in Autumn 2020.
It is Reebok’s latest sustainable initiative that reaffirms their commitment to reduce its use of petroleum-based plastics in their products..
Reebok have spent three years researching, testing and developing different materials and ingredients to create their sustainable design while continuing to stick to their own standard for running shoes.
In a statement released by Reebok Future, their vice president Bill McInnis, “With Forever Floatride Grow, we’re replacing oil-based plastic with plants. Our biggest challenge in making a shoe like this was developing plant-based materials that could meet the high-performance needs of runners. The Forever Floatride Grow is the result. Plant-based performance—with no compromise.”
The new rebook shoe includes a highly cushioned, responsive midsole—which is built from sustainably grown castor beans and was exclusively developed by Reebok with the Sekisui Corporation in Japan.
Their shoe also has an upper material made from eucalyptus trees, a sock-liner made using Bloom algae foam and a natural rubber outsole that are sustainably sourced from rubber trees.
The Amercain sports house that was founded back in 1958 see this new addition as a continuation of their sustainability initiatives. Reebok’s sustainable programs fall under its two categories, Ree-grow and Ree-cycled.
They are focused in creating products using both natural and recycled materials. Reebok have started to reduce virgin polyester from its material mix and intend to eliminate it altogether by the year 2025.
Reebok launch new plant based sports shoe