Billionaire heiress launches sustainable fashion label

Billionaire heiress launches sustainable fashion label

Billionaire heiress launches sustainable fashion label. A young wealthy billionaire from China is launching her own sustainable fashion company to prove that the fashion business can be both environmentally sustainable and profitable.

Veronica Chou comes from a family who have made over €2 billion euro through their investments in companies like Michael Kors and Tommy Hilfiger.

Everybody & Everyone is fully fashion sustainable 

Now Veronica has launched her own company, Everybody & Everyone, to show the rest of the world that clothing companies can be profitable and environmentally sustainable.

Chou’s new fashion brand, Everybody & Everyone is applying the lessons that she has learned about sustainability and including them in her new fashion brand.

Veronica is hoping that her new company will serve as a model for how to fuse sustainability into every part of the industry.

Her new brand caters for women of all sizes and shapes. Prices range from average out at between $50 to $150. They have partnered with other companies including Naadam and Ecoalf whose products include sustainable cashmere and recycled fabrics made from plastic.

Sizes rage from 0-24

In a statement released by Veronica, she said “For our brand, recycled is a big story for us. Our t-shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled again.

I started building Everybody & Everyone from the ground-up, first by getting the best team in place then by finding the right vendors, manufacturers and partners who were already making strides in the sustainability space.

I want this brand to be for every woman, so body positivity, inclusivity and sustainability were going to be the backbone of everything we did.

We then constructed the brands sustainable & technical pillars, which consist of activation, recycled, dyeing & printing, naturals done better, bio-based fibres and end use to ensure our products would minimise negative impacts.

We are sustainable down to the labels sewn into each garment.”


Billionaire heiress launches sustainable fashion label

Please follow and like us:


Sign up for the latest in fashion news, tips and reviews in Ireland 2022.

Sign up for our NEWSLETTER.

Enjoy this blog? Please spread the word :)