PrettyLittleThing collaborate with Little Mix. Manchester based fashion on-line retailer, PrettyLittleThing have announced they are to team up with girl band Little Mix.
The e-fashion retailer have released a statement confirming they will duo with the all-girl band for a new clothing line.
In a brief statement released by PrettyLittleThing they said that the Little Mix collection will launch on the 7th November 2019.
The fashion line-up will include cohesive stories that reflect each of the girl’s personal style that will appeal to the PrettyLittleThing’s core customer.
Little Mix fashion collection includes party wear
Their designs are perfect for the approaching party season. The new party wear collection cultivates true girl-band uniform with a hint of the 90’s and noughties.
It will be bold, playful and super sexy. It will feature a mix of textures and prints, such as luxe jacquards, bottle green and deep copper sequins, snake prints and diamanté crystal-embellished mesh.
The collection is in keeping with Little Mix stars Perrie, Jade, Leigh-Anne and Jesy’s open approach to body diversity. the assemble has been constructed to suit body of all sizes and shapes. It will be available in UK sizes 4 up to 26.
PrettyLittleThing delighted at the partnership
On announcing the news, chief executive, Umar Kamani of PrettyLittleThing said: “The girls have been fans of PrettyLittleThing over the years so collaborating with them was an absolute pleasure on this project as they already had a huge attachment to the brand”.
“What’s so wonderful about this collaboration is Little Mix define unity and strength to young girls and women through their music but also they all have such unique and individual style which makes this collection so exciting because it’s so diverse.”
Little Mix take to social media to announce news
Little Mix who formed back in 2011 took to social media to inform their followers of the news. The girls informed their 12 million follows , “We’ve absolutely loved creating this collection for you and can’t wait for you to see it!”
The caption of their post featured alongside the first looks from the collection shot in front of the Eiffel Tower, Paris where each Little Mix star is snapped wearing a different snake print look in pink, blue and brown.
This included a strapless jumpsuit, a mini dress and coat, and trousers and a bra. It also included a range of accessories including over-the-knee boots, handbag, rucksack and round purse.
Prices will start at €12
The new PrettyLittleThing x Little Mix will be available to buy on-line at PrettyLittleThing website from 7th November 2019. Prices for the Little Mix collection will start from €14 up to €110
In the past, PrettyLittleThing has collaborated with a range of stars including American rapper, Saweetie, singer Ashanti, plus size model Ashley Graham
PrettyLittleThing collaborate with Little Mix