Gisele Bündchen is new face of Dior Capture Totale. Brazilian model, Gisele Bündchen is named the face of Dior Capture Totale.
The 39-year old beauty will appear in a new print and digital advertising campaign for the skin-care line in 2020.
Gisele’s model career took off back in 1998.
New face for Dior
In 1998, she was chosen for her ability to walk in high heels on wet and greasy runway for Alexander McQueen’s spring show.
Today she is recognised as one of the richest models in the world. The model turned actress has also starred in many films including Taxi and The Devil Wears Prada.
Claude Martinez who is president and chief executive officer of Parfums Christian Dior is delighted with Bündchen’s appointment.
In her statement she said “The perfect embodiment of healthy beauty, our new spokesmodel is the icon of wellness, generated by a unique idea of healthy and purely authentic beauty.
This very same idea lies at the heart of the origins and the history of Capture Totale. Inner beauty nourishes, regenerates and radiates infinite external beauty with its full power and vital energy. Martinez went on to say.
Today, we are celebrating a supermodel glowing with health, who is an accomplished, stunningly beautiful woman, and of course, the iconic muse of conscious beauty, who joins us to convey and celebrate the house of Dior values.”
Gisele is also a strong environmentalist. She dedicates use of her own website to addressing environmental issues. In 2001, Bündchen recognised as the Greenest Celebrity at the 2011 International Green awards at the National History Museum of London.
The Brazilian model is no stranger to working with large international fashion and beauty brands. Todate she has worked with fashion houses H&M, Versace and Givenchy.
Gisele is married to American Football star, Tom Brady. The pair tied the knot in 2009 and share two children together. Bündchen is also stepmother to Tom’s first son from his previous relationship with actress Bridget Moynahan.
Gisele Bündchen is new face of Dior Capture Totale