H&M top list for recycled fashion brands

H&M top list for recycled fashion brands

H&M top list for Recycled Fashion Brands. As more of us looking to become more fashion sustainable, our searches for the best brands increase.

According to data released by online marketing solution firm SEMrush, H&M tops the list for the most searched fashion companies

H&M most searched brand

The Swedish clothing company leads the way in on-line searches for people looking for the best fashion brands to cater for sustainable clothing.

Hotly pursued in second place is American luxury brand Coach. In third spot is American outdoor clothing and apparel company Patagonia.

With our interest in recycling fashion growing every month so are online search trends. This has increased month on month from January of this year.

H&M top list for recycled fashion brands

With fashion sustainability on everyone’s mind now, more people are making a concerted effort to be greener and reduce waste.

About H&M

Founded back in 1947, Hennes & Mauritz AB (AKA H&M) specialise in clothing for men, women, teenagers and children. Today they operate in 62 countries around the world with over 4,500 stores.

A spokesperson for SEMrush confirmed that online searches for fashion recycling is especially prominent in the U.S, adding that it’s likely to be a top search trend in fashion this year.

Other well-known fashion brands that featured in top searches for recycling apparel included Hollister, Nike and Levi Strauss & Co.

Back in Spring of this year, SEMrush’s annual list of most searched global fashion brands saw H&M eliminate American fashion store Macy’s to second spot. Russian e-commerce site Wildberries came in third.

Fashion industry experts expect online searches for products to continue their upward trend for the foreseeable future.

Fashion clothing companies now are latching on to the fact that consumer demand is driving the need for them to produce more ethical and sustainable clothing and accessories.

Ireland has already seen fashion designers such as Natalie B Coleman and Helen McAlinden embracing ethical fashion production in their own fashion collections with Irish fashion designers set to follow.

H&M top list for recycled fashion brands

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