New Balance embraces U.N Climate Action Charter. American sports company, New Balance are one in a line of sports and fashion brands to support the United Nations’ Fashion Industry Charter for Climate Action as well as the RE100, which is a global corporate initiative that is dedicated to renewable electricity.
The Boston company was founded back in 1906 as the “New Balance Arch Support Company” and is today one of the world’s leading sports footwear and apparel manufacturers who supply sports kits for the likes of Liverpool FC and Celtic FC.
With NB joining the U.N.’s effort, joins other fashion companies such as PVH Corp., Puma AG, Schoeller Textil AG, Kering, Target Corp. and Hugo Boss AG to sign up to this code of practice.
All participants of this charter for change are hoping to achieve net-zero emissions by the year 2050. New Balance has pledged to reduce their greenhouse gas emissions by 30 percent by the year 2030.
The company is set to prioritise their production of materials to ensure low climate impact as well as eliminating new coal from tier one and tier two supply chains that support more circular business models. They are hoping their actions will increase awareness about their efforts to be more sustainable in their efforts to be more eco-friendly.
In announcing their news of signing up to the UN Charter, New Balance’s President and CEO, Joe Preston, confirmed that his company can demonstrate clear leadership as they pursue wider adoption of renewables and other measures across its supply chain, especially in factories it owns.
“We recognise that addressing climate change requires innovation and new ways of doing business. We are excited to join with many of the world’s leading companies to amplify our voice, learn from those who have done so much already, and help accelerate change at a larger scale.”
Fashion houses, Burberry and JD Sports are other companies who have signed up to the RE100 which is spearheaded by The Climate Group that partners with CDP who are an organisation based in the UK that supports companies and cities to disclose the environmental impact of major corporations. It aims to make environmental reporting and risk management a business norm, and drive disclosure, insight and action towards a sustainable economy.