Sustainable fashion brands dominate Barcelona catwalk. Sustainability was the new black as 080 Barcelona Fashion this year.
Young designers were eager to showcase their eco-friendly creations on the catwalk with many opting to use materials made from recycled plastics.
Spanish swimwear company ‘All Sisters’ used recycled fabrics to make their products and made a bold anti-plastic statement, with the initiative being prompted by a 2018 report which named Spain as the second-biggest polluter of plastic of the Mediterranean Sea, behind Turkey.
Insiders in the fashion industry believe a move towards sustainable fashion is here to stay, with fashion guru Charo Mora saying: “There is a clear turning point in the fashion industry. At times it may look like it’s just a marketing strategy, but there is an increasing change.”
This push is coming from consumers more than anything else Consultancy McKinsey & Company told the Italian Fashion Chamber in March that more than 70% of consumers were willing to pay premium for items produced sustainably.
There are many brands who are turning against fast fashion and plastic pollution, with all female company Sonia Carrasco being so vehemently against plastic that she named her newest collection 33.394759-124.969482, the co-ordinates of the ‘Plastic Island’ in the Pacific Ocean.
Carrasco vowed to name all future collections after environmental issues to increase consumer awareness.
This year’s collection is made from either 100% organic fabric or 100% recycled plastic.
For the designer, sustainability is the only way forward: “I think that being or not being sustainable in 2019 isn’t an option but rather the thing to do. Seeing what is happening to our planet I don’t think it makes sense creating a new brand that isn’t eco-friendly.”
Sustainable fashion brands dominate Barcelona catwalk