Adidas x Stella McCartney unveil 100% recyclable hoodie

Adidas x Stella McCartney unveil 100% recyclable hoodie

Adidas x Stella McCartney unveil 100% recyclable hoodie

Adidas x Stella McCartney unveil 100% recyclable hoodie. Adidas and Stella McCartney have unveiled a limited-edition hoodie that is the first commercially produced garment to use technology to purify and liquifies old cotton to transform it into a new material.

The sportswear giant and iconic fashion designer have partnered with the company Evrnu, who created the tech called NuCycl.

Stacey Flynn, co-founder and CEO of Evrnu they technology ‘essentially turns old clothing into new, high-quality raw materials for the creation of new clothes.”

It’s an attempt to combat the growing problem of textile waste in the fashion industry.

In just one year, the world throws out an estimated 92 million tons of textile waste.

“Our goal is to convert that garment waste into new fiber, so that we eliminate the context of waste in the supply chain,” Flynn explains.

But making old fabric into new yarn strong enough to be remade into clothing is a bit of a challenge.

Mechanical recycling – chopping up fabric into smaller pieces – weakens it.

Evrnu’s process uses a chemical one instead.

“We’re breaking these materials down to their polymer form and building them back up,” Flynn says.

Garment waste is turned into pulp, liquified and pushed out into a 3D printer-like extruder to form new yarn.

Adidas’ and Stella McCartney’s new hoodie is made from a blend of new yarn and cotton, with Flynn explaining: “It’s demonstrating that not only can we salvage these resources from going into landfills or incinerators, but we can actually create higher performing material than the materials may have been in their original form.”

Flynn argues that this new recycling technology can help tackle problems created by the fast fashion industry.

“If we can rethink how we are leveraging technology, we can actually take a business model like fast fashion and use it as a catalyst for positive environmental and human effect.”

Adidas x Stella McCartney unveil 100% recyclable hoodie

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