Stockholm cancels Fashion Week to explore sustainability

Stockholm cancels Fashion Week to explore sustainability

Stockholm cancels Fashion Week to explore sustainability

Stockholm cancels Fashion Week to explore sustainability. The Swedish Fashion Council has cancelled Stockholm Fashion Week to explore more sustainable options.

Due to take place from 27-29 August, Stockholm Fashion Week has previously showcased designers such as Per Götesson and Lazoschmidl.

The council have decided to take a stand on the fashion industry that has been swarmed with issues of sustainability, stating that they will set up a new format of fashion weeks.

CEO to the Swedish Fashion Council, Jennie Rosén said: “Stepping away from the conventional Fashion Week model has been a difficult, but much considered decision.”

“We need to put the past to rest and stimulate the development of a platform that is relevant for today’s fashion industry (and) focus on creating tools and platforms in order to support and prepare the industry for the future.”

Rosén added: “…the Swedish fashion industry is extensive and growing, so it is crucial to support brands in their development of next-generation fashion experiences. By doing this we can adapt to new demands, reach sustainability goals and be able to set new standards for fashion.”

The Swedish Fashion Council said it plans to reveal its new strategy later this year and will also relaunch its Fashion Talents incubator program which aids emerging brands in developing their businesses.

Stockholm cancels Fashion Week to explore sustainability

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