Prada is making its iconic nylon more sustainable. Luxury fashion house Prada has always been known for their iconic nylon creations.
For decades, Prada’s signature nylon appeared on runways season after season and the house uses about 700,000 metres of the material annually.
However, that is about to change, as the house announced that they are moving in a more sustainable direction via their new collection.
‘Re-Nylon’ will see six of Prada’s iconic nylon bags recreated out of recycled material thanks to eco company Aquafil.
The recycled material itself is Econyl, which is made from transforming ocean plastic such as fishing nets and textile fibre waste into a usable material.
Head of marketing and communication at Prada Group, Lorenzo Bertelli, told Business of Fashion: “It’s a massive reduction of nylon and a big impact in terms of sustainability.”
As part of their new sustainability initiative, Prada are on a mission to only use recyled nylon by the year 2021.
A move they hope will catch on.
“It’s the start of an era for us,” explains Bertelli. “I hope every competitor will move to more sustainable manufacturing approaches.”
The news continues Prada’s commitment to sustainability as earlier this year, the brand announced that it would no longer use fur in any of its collections.
Many brands are taking steps to become more sustainable, with Calvin Klein-owner PVH Corp. and Ralph Lauren publishing new environment targets.
Prada is making its iconic nylon more sustainable