Net-a-Porter launches new sustainability platform. If you love to shop online but worry about the damage fast fashion is doing to the planet, Net-a-Porter may have the solution to your problems.
The online luxury fashion giant has joined the sustainability movement with their new platform Net Sustain, aimed at marketing the sustainable brands they feature on their website.
The platform will make it easier for customers to identify brands and products that are mindful of the planet and will make ethical shopping a little bit easier.
Each item on Net Sustain must meet at least one of five key factors, with the platform launching with 26 brands and about 500 products.
These factors are based on human, animal and environmental welfare and customers will be shown which fashion and beauty brands have the best practises.
There will also be exclusive collections from sustainable fashion favourites, including Stella McCartney, Mother of Pearl – who have teamed up with BBC Earth – and Maggie Marilyn, one of the Duchess of Sussex’s favourite labels.
There will also be seasonal collections from brands such as Ninety Percent, Fisch, Veja and Chopard.
Net Sustain aims to include more brands and products over time, with beauty brands being added from next year.
Global buying director at Net-a-Porter Elizabeth von der Goltz, explains how the company want to be a positive influence in the industry: “Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion.”
“Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice.”
The platform will have its own dedicated section of Net-a-Porter’s website and will span across ready-to-wear, shoes, bags, beachwear, lingerie, jewellery and sportswear.
It marks an important milestone for Net-a-Porter, showing their dedication to sustainability when it comes to the fashion industry.
Net-a-Porter launches new sustainability platform