Dua Lipa is the new ambassador for YSL Beaute

Dua Lipa is the new ambassador for YSL Beaute

Dua Lipa is the new ambassador for YSL Beaute. Dua Lipa has been announced as the new ambassador for YSL Beaute, teaming up with the Parisian luxury fashion house for its upcoming women’s fragrance campaign.

The 23-year-old singer admitted that the partnership was a natural choice for her, saying in a statement: “”I connect so much with the campaign because of its fearlessness. I stand for the importance of being confident, strong and powerful, and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do, and I feel that goes down very well with the same philosophy behind Yves Saint Laurent’s new fragrance.”

Stephan Bezy, international general manager of Yves Saint Laurent Beaute at L’Oreal Paris, revealed why the brand wanted to work with the ‘Swan Song’ singer.

Bezy said: “The voice of her generation, Dua Lipa embodies the values of independence and freedom, which have always been part of Yves Saint Laurent’s DNA.”

Lipa took to her Instagram to share the news with her followers, saying the journey has been a dream come true.

She wrote: “The hardest secret to keep! So proud and excited to finally tell you all that I am the face of the new feminine fragrance by YSL.

“Thank you to the incredible @yslbeauty team for making me feel so at home, for allowing me to play a small role in helping choose the final scent and for making my dreams come true on working with a brand I love so much.

“So excited for you all to see the campaign that was shot by filmmaker and friend @nabil but for now here’s a little behind the scenes shot… xx (sic)”

Dua Lipa is the new ambassador for YSL Beaute

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