Prada announce they will stop using fur from 2020. Luxury fashion brand Prada have announced that they will be going fur-free from next year, joining an number of other fashion houses who have pledged to stop using the animal product.
The Italian fashion label will make the change from its spring/summer 2020 collections and this includes: Prada, Miu Miu, Church’s and Car shoe brands.
In a statement, Miuccia Prada said: “The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement.
“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
The company also states that it will be joining the Fur Free Alliance (FFA), a group of more than 50 animal protection organisations from over 40 countries, and that they are ‘committed to innovation and social responsibility”
Joh Vinding, chairman of the FFA, said: “The Fur Free Alliance applauds the Prada Group for going fur-free.
“The Prada Group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”
Prada follows in the footsteps of a huge number of major fashion brands, such as Burberry, Gucci, Versace, Michael Kors and many others who have reviewed their policy of using fur.
Prada announce they will stop using fur from 2020