Justin Bieber creates plant-based deodorant Here + Now
Justin Bieber creates plant-based deodorant Here + Now. Canadian singer and songwriter, Justin Bieber has collaborated with natural personal care product company, Schmidt in America to create a new plant-based deodorant called Here + Now.
The 25-year-old hipster who married his fashion model wife Hailey Baldwin back in 2018, has teamed up with US based beauty brand to create a plant-based deodorant, named Here + Now, which is expected to drop this coming Autumn.
Schmidt, founded back in 2010 in Portland, Oregon in the US and their CEO and co-founder Michael Cammarata has revealed that Bieber formulated the scent and designed the label artwork while working closely with their creative team to bring his “vision to life”.
Chatting to PEOPLE magazine, Michael said: “The time was right to make something happen and bring to life an exclusive product collaboration that will bring new fans into the natural category. If Justin can make the switch from conventional to natural, it’s a choice that’s open to everyone.”
“Our R&D and creative teams have worked closely with Justin and his team to bring his vision to life. They’ve been involved every step of the way, which has made for a really fun and collaborative process. It’s important to us that he and his team, and therefore his fans, love it just as much as we do.”
Justin’s new Here + Now body spray will also be vegan and cruelty-free with Cammarata stating that his new product was created true to the brands ethos, which is to be “happy and healthy” both physically and mentally.
He went on to say: “It’s more than just a deodorant; it’s a lifestyle and a connection to those around you. It’s about the small, but intentional choices we make every day that help us to lead happier and healthier lives, mentally and physically. “We want to inspire a conversation around health, wellness and optimism for the future. It’s a means to talk about the issues that we all face day to day and how we can support each other in our collective journey to live our best lives.”
Schmidt’s are also producers of soaps, oral and tooth paste products as well as natural deodorants. Justin’s wife Hailey Baldwin is also a massive fan of natural beauty products and was named as the face of cosmetic giant, bareMinerals back in September 2018.