Fashion group Kering to stop hiring models under 18. Fashion company Kering has pledged to stop using models under the age of 18.
The luxury fashion group own some of the biggest names in fashion, including Gucci, Saint Laurent and Alexander McQueen.
The new policy will come into effect for the autumn/winter 2020 collections, as the group says it is ‘conscious of the influence exerted on younger generations”.
Chief executive François Henri-Pinault explained the reason behind the company’s decision: “We believe that we have a responsibility to put forward the best possible practices in the luxury sector, and we hope to create a movement that will encourage others to follow suit.”
Some of the most iconic models of the 1990s, such as Naomi Campbell and Kate Moss, started out their careers under the age of 16.
Kaia Gerber – daughter of Cindy Crawford and one of fashion’s rising stars – was catapulted into the industry at just 16, less than two years ago.
Marie-Claire Daveu, Kering’s chief sustainability officer, revealed why the company decided to increase the minimum age.
“The physiological and psychological maturity of models aged over 18 seems more appropriate to the rhythm and demands that are involved in this profession. We are also aware of the role-model element that images produced by our Houses can represent for certain groups of people.”
There has been mounting pressure on the fashion industry to regulate the treatment of models in recent years.
In 2017, allegations of sexual misconduct were made against several photographers, including Terry Richardson, Mario Testino and Bruce Weber.
France became the first country to introduce legislation to prevent underweight models from working in 2015.
The ban will also affect photo shoots carried out by Kering’s brands.
Bottega Veneta, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ulysse Nardin, Girard-Perregaux and Kering Eyewear will also be implicated as part of the group.
The founder of the campaign group, Model Alliance, Sara Ziff, described Kering’s decision as ‘a positive step towards eliminating the intense pressure models currently face to maintain an adolescent physique and to go to extremes to lose weight”.
However, she warned that the pledge could ‘amount to little more than lip service to critical issues that have plagued the industry for far too long”.
Fashion group Kering to stop hiring models under 18