Why Kim Kardashian West is releasing new beauty range. TV reality star, Kim Kardashian West is to release a Mrs. West make-up collection celebrating her five-year wedding anniversary to husband and musician Kanye West.
The 38-year old business entrepreneur who married Kanye West back in 2014 has unveiled her new KKW Beauty collection as part of a collaboration with her long-term American make-up artist and friend, Mario Dedivanovic.
The “Keeping Up with the Kardashians” star took to social media to announce the news stating her new beauty range will be available for fans to purchase on Friday 24th May 2019. This is to celebrate her upcoming wedding anniversary to Kanye with Kim revealing that she created her exclusive collection of cosmetics based on one of the “happiest days” of her life.
Taking to her Instagram account, Kim wrote: “My new @kkwbeauty Mrs. West Collection is inspired by my actual look created by @makeupbymario on my wedding day. I love the idea that the memories from one of the happiest days of my life are celebrated in this collection. Launching on my actual 5 year anniversary Friday, 05.24 at 12PM PST online at KKWBEAUTY.COM #KKWBEAUTY I love finding pics from my wedding day in Italy and sharing them (sic)”
The 38-year old beauty also insisted that her beauty collection is inspired by the look that Mario created on Kim’s wedding day. Captioning her campaign image she wrote: “So excited to announce my brand new #KKWBEAUTY Mrs. West Collection. This collection is inspired by the look @makeupbymario created on my actual wedding day. Launching on KKWBEAUTY.COM on my 5 year wedding anniversary, 05.24 at 12PM PST Photo by @gregswalesart Makeup by @makeupbymario Hair by @chrisappleton1 Flowers by @jeffleatham (sic)”
Kim and Mario wanted to create a range of products which would be versatile enough for her fans to recreate a variety of different looks with Mario previously admitted that they started planning the collection prior to the launch of KKW Beauty back in 2017.
Mario explained: “Even before Kim started her make-up line, we talked about how she wanted her first collaboration to be with me, so that’s when I actually started planning it’.
“We wanted products that people could use to re-create basically any look that we’ve ever done, there have always been certain key eye shadow and lip colours that I’ve used on Kim, and while over the years we’ve used tons of different products, they’ve always been the same shades. So basically what we did was took all those specific shades and perfected them for exactly how we like them, how we like to use them, and what we like to pair them with.”
Why Kim Kardashian West is releasing new beauty range