Selena Gomez hides secret messages in Puma collection. Selena Gomez must be learning from her BFF Taylor Swift as the singer released her second collection with Puma this week, revealing that there are some hidden messages for her diehard fans in the clothes.
Speaking to Glamour magazine, she said: “I’ve put everything from some of my tattoos, my birthdate, the coordinates of my hometown — even working with lupus and having an artist create a box for a shoe that I release where some of the proceeds are able to go to that. I try to find original ways of doing it.”
“Every single thing that I do in my career and my life, I just feel so grateful. So most of the time, I try to put a little piece of me in [it].”
This isn’t the first time the ‘Taki Taki’ singer included hidden messages and Easter eggs in her designs.
Her first collection with Puma included sports bras with ‘Strong inside and out’ written inside and for her line with Coach, she wrote ‘Not perfect, Always me’ in some of the pieces.
And Gomez knows her fans can’t get enough.
They’re so supportive,” she explains. “I have such a good relationship with my fans at this point. It’s nice.”
In terms of her personal fashion style, Gomez admits she’s had a lot of years of ‘transitioning and transforming’, saying: “I love trying new things, but I generally love pieces that I feel very sophisticated, sexy, and classy in. I personally don’t want anything that’s too distracting.”
“I mean, half of fashion is being confident, I think.”
“I go through periods where I’m absolutely in love with fashion, and then I go through periods where I’m like, ‘I don’t know what to wear, I don’t know what’s cool.’ And I’m going to just do my own thing,’ she adds.
SG X Puma gives fans the opportunity to buy Selena’s style for a much more affordable price – $12 for socks and $120 for footwear, with apparel ranging from $35 to $80.
Selena Gomez hides secret messages in Puma collection