Rihanna set to launch her Fenty brand later this month
Rihanna set to launch her Fenty brand later this month. Barbadian singer, Rihanna is all set to launch her debut high-fashion line later this month and says she is incredibly excited to see the reaction from her fans.
To date, Rihanna has already enjoyed great success with her own Fenty Beauty line along with collaborations with German sports manufacturer, Puma as well as her Savage x Fenty lingerie collection.
The 33-year old singer has already announced that she will release her own luxury fashion line that is now expected to be released later this month in Paris.
Rihanna is working with luxury fashion house, LVMH (Moet Hennessy Louis Vuitton) and has admitted that designing her own fashion collection has been an “incredibly special moment” for her.
In a statement released by the singer , come fashion designer, she said: Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Rihanna’s Fenty collection will also include a range of accessories, shoes, sunglasses and jewellery. LVMH (Moet Hennessy Louis Vuitton) which is home to some of the most luxurious fashion brands in the world that include, Christian Dior, Marc Jacobs, Givenchy and Louis Vuitton, already houses Fenty Beauty.
LVMH Chairman and Chief Executive Bernard Arnault believes that that their partnership with Rihanna to create a high-fashion line just happened naturally because the singer is a “true entrepreneur”.
He went on to say: “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. “To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.” The company, LVMH was founded back in 1987 in Paris.