Venus Williams invests in self-care range Asutra

Venus Williams invests in self-care range Asutra

Venus Williams invests in self-care range Asutra. Venus Williams has announced that she has invested in self-care range Asutra, with the collaboration being an obvious choice because she uses their products in her daily routine.

Austra sells everything from CBD cream to yoga mat cleaners, to skin care to aromatherapy mists.

After first discovering the brand’s pain relief cream as a consumer, Williams, explained that this new project is a natural fit as she has always been passionate about wellness.

The tennis legend told WWD: “I love their focus on active self care. Obviously I live and breathe that, and I was able to use their products as a part of actively taking care of myself. I also love that their products work and they use all natural ingredients, so you can use the products for your mind, body and soul. That was a huge appeal for me and just fit right into my lifestyle.”

And Venus revealed that her love of ‘wellness’ and beauty came from her mother, Oracene Price, who taught her the importance of looking after your body from an early age.

She said: “I’ve always been in that [wellness] realm. I grew up that way with my mum. She kind of grew up in California in the Seventies, so you know how that goes. It was all natural and that sort of thing, and even for my own health I do a lot of things that enhance my health to keep inflammation down, the way I eat and all of that.

“It’s an opportunity to collaborate with other people as well. I enjoy that. Tennis is a solo sport, so in my businesses I’ve found that opportunity to work with other people and to collaborate and share ideas and to push each other and that’s what I really look forward to.”

One of her favourite Asutra products is the lavender aromatherapy spray called Melt the Pain Away and Dream the Night Away, which has become a staple in Williams’ nightime routine.

Williams says that she has to pick and choose when it comes to other projects.

“I have limited time because of the tennis, so I am very careful about what I get involved in because I want to give it my all and am invested in living up to the ideals of the products I’m associated with.”

“[My dad] always encouraged us to be entrepreneurs and to own our own business so it was something which strangely enough I had to do to make my parents proud…I didn’t think of it at the time, but now that I think of it, yeah, they probably were proud.”

Venus Williams invests in self-care range Asutra

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