Alexa Chung is launching a YouTube channel

Alexa Chung is launching a YouTube channel

Alexa Chung is launching a YouTube channel. She has inspired us to chop a shaggy fringe into her hair and had us drooling over her eponymous fashion brand, Alexachung.

But now, to the delight of fashion fans within and outside the industry, Alexa has announced that she is launching her own YouTube channel.

Announced via an Instagram video, in which we see a deadpan Chung surrounded by a marching band, the channel will offer a behind-the-scenes glimpse into the designer’s life.

“I am so happy that I can finally announce the launch of my official YouTube channel,” she said in a statement. “[It] will be the new home of original, unfiltered content and a place which I hope will inspire my community through a host of videos spanning fashion, travel, art and self-expression.”

YouTube’s fashion and beauty director, Derek Blasberg said: “”Alexa Chung is one of my favourite people”

“Of course, she’s stylish, but she’s also quirky, witty, and has a unique perspective on just about everything. When I came to YouTube, she was one of the first people I thought of to be a partner, and I can’t wait to see what she does with us. I’m honoured to be a part of bringing this to life and know that her fans are really going to enjoy this new behind-the-scenes look into the world of Alexa Chung.”

Chung’s first full-length video will be released on 7th May and will offer a look at her custom Alexachung dress for this year’s Met Gala, on the theme ‘Camp: Notes On Fashion’.

Alexa Chung is launching a YouTube channel

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