Jorja Smith is Dior's new makeup ambassador

Jorja Smith is Dior’s new makeup ambassador

Jorja Smith is Dior’s new makeup ambassador. Jorja Smith’s is absolutely killing it lately. Not only did her critically-acclaimed debut album Lost & Found earn her a Best New Artist nomination at the 2019 Grammys, but now she’s been named Dior’s new global makeup ambassador.

The 21-year-old R&B singer made the announcement on her Instagram, telling her 2 million followers of her excitement of joining forces with the French fashion brand.

She wrote: “So excited to finally announce my collaboration with @DiorMakeup as an official makeup ambassador♥️ Little 14 year old J would not have even thought about this while stealing my mom’s mascaras. Such an honour to be part of such an incredible house and a big thank you @elleuk for having me on your cover to capture this moment. More to come. 💃🏽💃🏽💃🏽💃🏽

And it easy to see why Dior wants to partner with the British star, as she is the ideal canvas, with her luminous skin on and off camera.

In a statement, Dior said: “This collaboration is an opportunity for the young prodigy of British soul, with her velvety voice and powerful lyrics, to experience the intense, multi-faceted creative world of Dior Make-Up.

“Smith will lend Dior her stylish beauty and modern freshness for unique editorial and digital projects in partnership with Peter Philips, Creative Image Director for Dior Make-Up.”

And Jorja revealed what beauty in 2019 means to her.

“[Beauty in 2019 is about] being comfortable in your skin, and knowing that your imperfections make you perfect. You have to realise that you’ve got flaws and they’re fine – they just make you who you are.”

She added: “I really love foundation! And I like that Dior has skincare in its products. Normally I just do a skin base, with a nice highlight and bronzer, then sometimes blusher, eyebrows and eyes – I like looking like me. I like dewy stuff – I like looking glowy and fresh.”

With fearless attitude and her love of high-impact makeup, we can expect to see loads of graphic and vivid looks from Smith in this new venture.

Jorja Smith is Dior’s new makeup ambassador

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