Jorja Smith is Dior’s new makeup ambassador. Jorja Smith’s is absolutely killing it lately. Not only did her critically-acclaimed debut album Lost & Found earn her a Best New Artist nomination at the 2019 Grammys, but now she’s been named Dior’s new global makeup ambassador.
The 21-year-old R&B singer made the announcement on her Instagram, telling her 2 million followers of her excitement of joining forces with the French fashion brand.
She wrote: “So excited to finally announce my collaboration with @DiorMakeup as an official makeup ambassador♥️ Little 14 year old J would not have even thought about this while stealing my mom’s mascaras. Such an honour to be part of such an incredible house and a big thank you @elleuk for having me on your cover to capture this moment. More to come. 💃🏽💃🏽💃🏽💃🏽
And it easy to see why Dior wants to partner with the British star, as she is the ideal canvas, with her luminous skin on and off camera.
In a statement, Dior said: “This collaboration is an opportunity for the young prodigy of British soul, with her velvety voice and powerful lyrics, to experience the intense, multi-faceted creative world of Dior Make-Up.
“Smith will lend Dior her stylish beauty and modern freshness for unique editorial and digital projects in partnership with Peter Philips, Creative Image Director for Dior Make-Up.”
And Jorja revealed what beauty in 2019 means to her.
“[Beauty in 2019 is about] being comfortable in your skin, and knowing that your imperfections make you perfect. You have to realise that you’ve got flaws and they’re fine – they just make you who you are.”
She added: “I really love foundation! And I like that Dior has skincare in its products. Normally I just do a skin base, with a nice highlight and bronzer, then sometimes blusher, eyebrows and eyes – I like looking like me. I like dewy stuff – I like looking glowy and fresh.”
With fearless attitude and her love of high-impact makeup, we can expect to see loads of graphic and vivid looks from Smith in this new venture.
Jorja Smith is Dior’s new makeup ambassador