Sofia Richie to launch her own fashion label. It looks like Sofia Richie is about to make her designer debut with a new fashion brand.
According to WWD, the brand is titled ‘Sofia Stone’ and will debut in late August with a 12-piece collection that mirrors her own style, from crop tops, to bodysuits, to velvet high-waisted trousers and suits.
Richie revealed: “I finally feel like I’m at the point in my life where I have so many creative ideas that I want to share and I’m bottled up.”
“Over the years, buying so many clothes and seeing what I liked and didn’t like and being in the modelling industry, I was around so many designers and I always take notes and tips from them. It came easily and I knew all the little things I wanted and didn’t want.”
Richie said that Sofia Stone is part of a collaboration with LA Collective, an American clothing company and e-commerce platform that teams up with influencers and celebrities.
The model also revealed that she plans to release new Sofia Stone pieces on a seasonal basis, with the next launch due in November.
And she told WWD that the brand will give fans what they want.
“Inside of each of the pants, I’ve done a ‘snatch yourself’ thing where you can pull it and adjust the waist to your waist so that people don’t have to get things altered,” Richie explains. “(My followers) love the glamour shots. They love the glam, the extravagant outfits. I’m excited to shoot this collection and bring them these glamorous photos so they can fall in love with the clothes as much as I did.”
Sofia Richie to launch her own fashion label