Olivia Wilde and ThredUp launch eco-friendly collection

Olivia Wilde and ThredUp launch eco-friendly collection

Olivia Wilde and ThredUp launch eco-friendly collection. Olivia Wilde has joined a long list of stars celebrating Earth Day with the announcement of her thredUP x Olivia Wilde & Conscious Commerce ‘Choose Used’ capsule collection.

The actress began ‘getting depressed’ about the environmental impact fast fashion has and was delighted to discover ThredUp.

She told US Vogue: “Over the past few years as I learned more about the fashion industry, I was getting depressed about everything we aren’t told when we purchase clothes. The inability to recycle blended materials, the constant pouring of items into landfills . . . that’s how I found ThredUp.

“I didn’t know about them before, but I was seeking out companies [that] are trying to combat this problem.

“I was never someone who had a packed closet, but I was certainly introduced to that when I started working in this business. Boxes and boxes of clothing would arrive, and it’s not stuff you’ve picked out carefully, it’s stuff people thought you might want, which is so lovely and generous . . . but yes, I was suddenly overwhelmed by stuff.”

The Hollywood star partnered with ThredUp and her Conscious Commerce co-founder Barbara Burchfield on a 3,000 piece collection of second-hand T-shirts and sweatshirts.

Wilde wants her fans to be aware of the impact that fast fashion has on the environment.

She added: “We need to be responsible for the next stage of an item’s life. It’s something we, as Americans, have a really flimsy grasp on–what happens to things when we’re done with them. It blows my mind how conveniently we ignore the lifespan of an object. We’re just like, ‘I’m done with this, now it’s gone!’ I want every consumer to commit to a process with their clothing, like, Okay, this thing has come into my life and I’m choosing it because I value it, and I acknowledge that it isn’t just going to disintegrate when I’m done with it.

“If we can roll back the thinking on fast fashion and the desire for newness, then we can really make an impact on the enormous problem of landfills. It’s just a basic change in thinking.”

Olivia Wilde and ThredUp launch eco-friendly collection

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