Mary-Kate and Ashley Olsen are coming to Kohl’s

Mary-Kate and Ashley Olsen are coming to Kohl's

Mary-Kate and Ashley Olsen are coming to Kohl’s

Mary-Kate and Ashley Olsen are coming to Kohl’s. Mary-Kate and Ashley’s fashion line Elizabeth and James is to be sold exclusively at Kohl’s.

The 32-year-old twins and creative minds behind the luxury label The Row have partnered with the American department store to sell hteir lower price contemporary line.

Mary-Kate insists that the partnership was an obvious choice due to Kohl’s offering affordability without sacrificing quality.

In a statement to WWD.com, she said: “Our vision for Elizabeth and James is to deliver a lifestyle brand that offers women access to premium fashion at an affordable price without sacrificing quality and fit.

“Kohl’s is the right partner to take our brand into a new era, while staying true to the high-quality, fashion-forward designs that our loyal brand enthusiasts expect from us.

“Leveraging Kohl’s extensive store network and digital platform will allow us to reach a much larger audience than we have in the past and for this we are particularly excited.”

Ashley added: “Kohl’s is doing a great job with innovation and thinking differently about omni-channel retail. We have always seen Elizabeth and James speaking to a much larger audience and this new business model with Kohl’s will allow us to achieve that. Mary-Kate and I are excited to work with them building out additional lifestyle categories and curating spaces that will bring a new shopping experience to our customer.”

Mary-Kate and Ashley Olsen are coming to Kohl’s

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