chats to Carousel fashion chats to Carousel fashion chats to Carousel fashion. Not many Irish fashion stores in Ireland today can boast about having their own fashion label with a celebrity following. However, one company who have stores in Dublin, Cork and Galway as well as an on-line presence can do just that.

Founded over seventeen years ago by owner Tom Walsh, Carousel is today one of Ireland’s leading group of independent fashion stores who produce their own unique fashion ranges under their own fashion label, Circus.

Their extensive fashion collections are designed to cater for ladies who are looking for well-fitted fashion garments at affordable prices. With clients that include Hollywood actress Uma Thurman and celebrity chef, Clodagh McKenna, Carousel and their own fashion label, Circus are going from strength to strength and we caught up with the Carousel team to find out more about their thriving business.


How long have you been in business?

Carousel is an Irish owned, vintage inspired store located in the hearts of Dublin, Cork and Galway city. We have been in business since 2001. Originally trading as ‘Sabotage’ in 2007 we re-branded to ‘Carousel’ and started our very own brand – Circus.. Our Circus label is ethically produced in our Seetac approved, partner factory ‘good earth’ in India.

How many staff do you employ?

We currently employ 12 staff across our 3 stores and office.

What type of fashion goods do you sell?

We design all of our garments in-house and we offer dresses, skirts and tops. We also sell accessories – bags, scarves, sunglasses, stationary and gifts.

Do you specialise in any specific types of fashion goods?

We are often referred to as the ‘dress shop’ as we hold a large selection of dresses in all kinds of silhouettes. Our customers know that they will find a dress to suit their shape and price range!

What are your best sellers at the moment?

Our bestseller is our ‘Ava’ shirt dress. It’s a classic shape and a great fit. We have this dress in many different prints.

Do you run any rewards programs for loyal customers?

We have a loyalty card system. Customers collect 1 point per euro spent, when they reach 150 points the collect a €15 voucher.

Do you cater for seasonal wear?

From this autumn, we will have a range of wool mix coats – we are very excited to introduce outerwear to your range. We also carry our own knitwear and have a selection of hats, gloves and scarves.

How often would you re-stock to cater for new lines?

We usually receive new pieces into stock weekly, whether its clothing or accessories we always have new things which is great to keep the shops fresh, new and interesting.

Are your customers all local based or do people travel to see what you have on offer?

Our customers are a mixture of locals and tourists. As our Dublin store is so central, we are quite accessible and easy to get to. When we opened our stores in Cork and Galway, we had a great reaction as customers didn’t need to travel to shop. We also have an online store which is always open!

Do you have an on-line presence where people can buy goods from your website?

Yes we do, at we have fast, free delivery over 50 euros as well as free returns. We also ship worldwide.

Why should people shop at your boutique?

We are Irish designed and ethically made, which is unique in the current retail market in Ireland. As a local business we offer well priced, accessible clothing for the woman who cares about expressing her own unique personal style and wants to stand out in a world full of fast, homogeneous fashion.

It’s always great to see Irish businesses flourish and even better when it’s to do with fashion. Carousel and their own label “Circus” are certainly worth checking out! Their fashion collections are vibrant and well designed to allow the wearer to express her own personal style. For the latest news from Carousel, follow them on their social media channels, Twitter, Facebook and Instagram. chats to Carousel fashion

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