Emma Willis launches new range with Next. Emma Willis is releasing her first ever collection with Next, with the TV presenter revealing her much-anticipated range is based on clothes she has ‘always wanted.’
With Emma being the queen of Saturday night TV and a powersuit, it’s no wonder that her style credentials have led to her collaborating with the high-street chain.
Speaking to Glamour UK, she said: “The funny thing is that I am not a fashion designer – obviously! Next and I have worked together for a couple of years, where I selected my favourite bits and all that jazz.
“One of the first fittings I ever did, Charlotte from Next came over to my house and there I was stood in my knickers and bra saying, ‘I would love to do a range of pyjamas!’ It all started with that! I proceeded to go upstairs, empty all the pyjamas I loved out of my drawers saying, ‘what if it felt like this and was accessible to everyone!’ She just looked at me like, ‘this is the first time I have ever met you!’
“It then turned into this capsule collection where I have designed pieces that I have always wanted.
And the star insists that her collection is ‘comfortable’ and ‘classic’.
She added: “It’s based around classic pieces that will last and that you can mix and match. The shirt on the pyjamas, for instance, I actually want to wear as a shirt. I have always said if I feel comfortable in clothes, I feel more confident – hence the power suits!”
Emma Willis for Next is available here.
Emma Willis launches new range with Next