Emma Willis launches new range with Next
Emma Willis launches new range with Next. Emma Willis is releasing her first ever collection with Next, with the TV presenter revealing her much-anticipated range is based on clothes she has ‘always wanted.’
With Emma being the queen of Saturday night TV and a powersuit, it’s no wonder that her style credentials have led to her collaborating with the high-street chain.
Speaking to Glamour UK, she said: “The funny thing is that I am not a fashion designer – obviously! Next and I have worked together for a couple of years, where I selected my favourite bits and all that jazz.
“One of the first fittings I ever did, Charlotte from Next came over to my house and there I was stood in my knickers and bra saying, ‘I would love to do a range of pyjamas!’ It all started with that! I proceeded to go upstairs, empty all the pyjamas I loved out of my drawers saying, ‘what if it felt like this and was accessible to everyone!’ She just looked at me like, ‘this is the first time I have ever met you!’
“It then turned into this capsule collection where I have designed pieces that I have always wanted.
And the star insists that her collection is ‘comfortable’ and ‘classic’.
She added: “It’s based around classic pieces that will last and that you can mix and match. The shirt on the pyjamas, for instance, I actually want to wear as a shirt. I have always said if I feel comfortable in clothes, I feel more confident – hence the power suits!”
Emma Willis for Next is available here.
Emma Willis launches new range with Next
