Adidas reveals Game of Thrones inspired collection

Adidas reveals Game of Thrones inspired collection

Adidas reveals Game of Thrones inspired collection

Adidas reveals Game of Thrones inspired collection. Adidas have announced a collaboration with HBO’s Game of Thrones which features six limited edition Ultraboost runners, each representing a different element of the show.

The Adidas x Game of Thrones collection comes just before the eight and final series, which kicks off on 14th April, and will be available exclusively on Adidas website and app and also at select retailers for €179.95.

Alberto Uncini Manganelli, who is the general manager at Adidas Running, said in a statement: “Collaborations with franchises like Game of Thrones are part of our DNA. When brands and television series alike are able to move beyond their primary platform and spill into popular culture, we see inspiration. The project is yet another example of our open source strategy by which we treat our most iconic silhouettes as a canvas upon which we can tell a story.”

VP of licensing and retail at HBO, Jeff Peters said: “The Ultraboost x Game of Thrones collection represents the fusion of two powerhouse brands in a form that is sure to be highly sought after by athletes, sneakerheads, fashionistas and Game of Thrones fans alike”.

The six pairs have been designed with reference to the different houses on the show, with the house’s sigils on the tongue and their motto on heel tag.

Adidas reveals Game of Thrones inspired collection

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