Halsey and more star in new ModCloth campaign

Halsey and more star in new ModCloth campaign

Halsey and more star in new ModCloth campaign. To celebrate International Women’s Day, singer Halsey and actresses Awkwafina, Dascha Polanco and Nari Hef are the stars of a brand new female-centric campaign from online clothing retailer ModCloth.

The campaign, which is titled ‘Against The Current’, features each of the women ‘battling’ the four different elements and talking about their own personal battles in their respective industries.

Lizz Wasserman, VP of Fashion and Concept at ModCloth, said: “The ModCloth woman of today isn’t limited by society’s ideas of what she can or can’t be, and we wanted this campaign to reflect that uniquely independent spirit. With so much happening in our world, ModCloth wants to empower women everywhere to live authentically, even in the face of difficulties, because that self-confidence and boldness is ultimately what helps us all triumph.”

Along with individual photos and videos, the campaign also features online profiles for each star, with Halsey speaking about the unrealistic expectations she faces everyday as a woman.

She said: “I think being a woman in this world, you can often feel like it’s demanded of you to give and demanded of you to give with poise under pressure even when you feel like you can’t,” she said. “One of the things I’ve learned is to not entertain relationships or scenarios that come with an inequality, that come with a lack of balance and power.”

Halsey and more star in new ModCloth campaign

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