chats to Alila Boutique Dublin chats to Alila Boutique Dublin chats to Alila Boutique Dublin. In what is a new feature to, each week we will be checking out the best in “Irish fashion.”

We will be giving our readers an insight into the best of local fashion boutiques from around Ireland who provide the latest in fashion design wear from world.

Each of our featured fashion boutiques provides vital “personal” advice and assistance to customers searching for the latest styles and looks that cater for their own individual tastes.

Irish fashion designs

As well as providing jobs in their local community, shopping at your local fashion boutique also has many advantages as not only do you get the chance to try on fashion garments from their latest fashion ranges, but you also get the whole “personal shopping experience” from fashion experts who want to ensure you get the clothes that suit you.

In our first interview, caught up with Ali who owns her own fashion boutique and on-line shop “Alila Boutique” that is based in Dublin. They cater for the latest in Wedding, Debs and Occasion wear. We put some questions to Ali and her thriving fashion business.

How long have you been in business?

11 years! We first opened our boutique in Drury Street in October 2007. In 2012 we moved everything online. In 2016 due to demand we opened our showroom where customers can come in by appointment and have the opportunity to try before they buy!

How many staff do you employ?

As well as myself, we employ 1 full time person and also have one intern assistant to help customers with their queries and needs.

What type of fashion goods do you sell?

We cater for Occasion wear, Debs dresses, Evening wear, Bridesmaids, and in the last couple of months we launched our Bridal Section. We are actually holding our first Trunk Show for the stunning Australian bridal brand “Goddess By Nature” from 16th – 24th February. If you have an event to go to whether it is a ball, a party, the races, a wedding – we have something for you.

Do you specialise in any specific types of fashion goods?

Debs, Bridesmaids and Bridal. If you book an appointment to come in you get the addition of specialist style help – we are doing this 11 years. We will know what will make you look good and suit the occasion! Also for our Debs customers we do keep “A list” of all the dresses and schools so there are no tears on the night!

What are your best sellers at the moment?

That is difficult to say as we have so many styles! We concentrate on providing well made, well priced, beautifully fitting clothing that make our customers look and feel fabulous. Our sequin and chiffon dresses are quite popular – €120 for a full-length sequin and chiffon gown, pretty good value!


Do you run any rewards programs for loyal customers?

We offer 10% off first orders and then 10% off your next purchase if you tag us in a picture of the dress on Instagram and Facebook.

Do you cater for seasonal wear?

We specialise in occasion and evening wear so it is year round

How often would you re-stock to cater for new lines?

We aim to get deliveries in about every 4-6 weeks so there is always something new for our

Are your customers all local based or do people travel to see what you have on offer?

Our main business is on-line, and we have shipped our dresses worldwide. We have customers in America, Canada, Australia, and even New Caledonia! We also have a stunning 200 square foot showroom if anyone would prefer to try before buying that is open by appointment only. We often get appointments booking in who travel from all over Ireland to see us.

Do you have an online presence where people can buy goods from your website?

Yes, our main business can be found at online at We also have our new bridal website

Why should people shop at your boutique?

We are a small Irish boutique in business for 11 years. Despite being online we are able to provide excellent customer service at all times. There is a person behind the site unlike some other big online stores.

We also have a stunning 2000 square foot showroom in the heart of Dublin’s Docklands open by appointment where you can come and have the place to yourself, with an expert style consultant who is trained in fashion design and find the dress of your dreams.

It really is a unique shopping experience. There is even free parking! In this day and age it is so important to support Irish and support small. 4 years ago €8 billion euro was spent online in Ireland. 70% of this was spent on sites outside of Ireland! Alila’s aim is to help every single one of our customers find something that makes them look and feel fabulous. Verdict

It’s always important to support Irish businesses and having the opportunity to buy fashion goods on-line or at your local boutique from Irish fashion retailers is always a good thing as it gives the customer the opportunity to get personal fashion advice and ask questions about products before they buy!

Alila Boutique caters for the latest in bridal and occasion wear and ticks all the boxes when it comes to both on-line shopping and the personal “in-store shopping experience” This is why we at would have no hesitation in recommending Alila Boutique to anyone looking for the latest in Debs, Bridal or Occasion wear in Ireland. chats to Alila Boutique Dublin


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