In an age which champions and admires female independence, why wait around for the man, or lack their of, in your life to sweep you off your feet this February 14th? With the High Street and designers alike catching the love bug, there is plenty of fun merchandise on the market to get you in the romantic mood, albeit in a no strings attached manner.

Urban Outfitters have a fantastic selection of cheap and cheerful Valentine's inspired gifts to put a smile on your face; such as this "lips flask," genius mini cupid catapult and these retro love heart tea lights. Should you want to tell someone how you really feel, check out their range of humourous cards.

Wear your heart on your sleeve and make a stranger smile in a heartfelt jumper or tee; (River Island x2, ASOS, Zoe Karssen, Meadham Kirchoff, Kiki De Montparnasse)

L'óreal's manta "because you're worth it," isn't a bad motto to obey. For pure indulgent frivolity, these delights will set your heart a flutter;

Sticky loveheart reminders: River Island, Edible honey shimmer powder: Urban Decay, Heart falsies: ASOS,

Leather coin purse: Anya Hindmarch, Heart Undies: Forever 21, Macaroons: Laduree @ Brown Thomas,

Heart umbrella: Moschino

For the femme fatale who wishes to laugh in the face of the global day of love, nothing oozes glamour and sex appeal more than a flash of red;

Chanel Rouge Allure Lipstick and the apptly named Come to Bed Red nail polish by Butter London.

And because we can't all spend $40,000 on Agent Provacateur lingerie like one Mrs. Michelle Obama, we can always at least smell a million dollars with Agent Provacateur Parfum;