He was the sole reason for many tuning into the Olympic swim events - yes, I'm looking at you! - and now Ryan Lochte has confirmed that he is, in fact, working on his own fashion line. 

The golden boy became known outside the Aquadome for his ... unusual ... style, I mean, check out the grill! So now that he's bagged a couple more Olympic medals, Lochte is branching out and cashing in. But fashion isn't the only arena where he wants to make waves.

Apparently we'll soon be able to watch the Ryan Lochte TV show! That's right the masters of reality TV, E!, are working on putting together a show following th Olympian. Speaking to Celebuzz about his new career path, he said, 

"I've been lucky enough to get all these proposals. [The show would] Pretty much, they follow me on my normal day, training and doing my fashion line." So what makes Lochte think he can take on reality queens like the Kardashians? "It's real. It's not fake or anything like that."

So would you, or the man in your life, wear Lochte? If past experience is anything to go by we can expect some seriously flash suits, mismatched trainers, USA emblazoned on, well, everything and don't forget to top is all off with the grill. Maybe we could get a green, white and gold one? Classy!