Sometimes I still find it hard to believe that this is the same Nicole Richie that we watched...no cringed at while watching ‘The Simple Life’. It gives hope to all us who made absolute fools of ourselves when we were young (and not so young) that we can still be serious ladies of business! As if working on three fashion labels, a collection for Macy’s, and being a yummy mummy wasn’t enough of a turn around, Nicole Richie’s new fragrance campaign has just landed too.

The fragrance, ‘Nicole’, is said to be a combination of 'blackberry and Seville orange, along with lily of the valley, sandalwood and Moroccan rose' YUM! Nicole will be available to spritz, sniff, and buy in September. The campaign was shot by Anthony Mandler, “Anthony knows how to shoot something and make it feminine and sexy, but not so in-your-face girly”, Nicole sad of her photographer choice. “I always shy away from anything that's too girly, but I consider myself a feminine girl”, she added while shooting the campaign.