Agent Provocateur have enlisted French actress Mylene Jampanoi to front their SS'12 campaign. The British lingerie label have departed from the raunch and ouvert sexuality of their previous campaign with Paz de la Heurta and replaced it with soft sensuality. Their creative director Sarah Shotton has said that she is a huge fan of the "glowing scenes of the gently erotic films such as Emmanuelle and The Story of O", and this shines through in this new collection. 

Mylene Jampanoi is a 31 year old, half-Chinese actress who has appeared in movies like Gainsbourg and Clint Eastwood's Hereafter. It is safe to say, however, that if her day job doesn't work out, she makes a fantastic model. The French actress is joined by several other models in the soft focused, 1970's inspired campaign shot by Jordan Scott - daughter of Ridley Scott. The photographer has also been put in charge of creating the short films to go with the new advertisements, which will be available on the labels website in the next month or so. So wave goodbye to trash and embrace new romanticism of 2012.