The cleverly designed jeans that retail at approx €22, help to smooth out "love handles" and "muffin tops" while lifting the bum with built in support. The high waist ensures extra confidence (especially if one has to bend over frequently to pick up toddlers!!). These amazing jeans, come in four colours and are sure to be wardrobe staple over the Winter as the cold creeps in.

This is not the first time this retailer has brought out a jean like this, last year ASDA amazed us with the "Great Bum" jeans. These jeans lifted the bum area up, pulled that jiggle in and gave support like no other jeans I have ever worn. They too were a bargain, admittedly I bought two pairs (just incase the bum went saggy on one pair after time). But talk about value, the "Great Bum" jeans have stood the test of time. and although a little faded (they have been washed nearly every week since I bought them) they give me as much support and confidence as they did they day I first wore them. So I would call that a result.

So happy was I to hear that the "Muffin Stop" jeans have hit the shelves, that I have booked this weekend to go up north and shop. Sadly the Euro to Sterling exchange rate is not great these days €100 will get you approx £75 in most banks. Even though the exchage rate is'nt the best, I still reckon grabbing a pair of these bad boys as soon as possible, is a fashion must.

Just think of all the ways to wear them as we progress into Winter 2012. My fave fellow jean devotee Jessica Alba looks every inch the yummy mummy as she plays in the park with her kids wearing this jean, t-shirt, flat boot and warm scarf combo.