Lifestyle brands are always guaranteed a following, and this collection from German sportswear brand Puma and British car group Mini is sure not to be the exception. Puma signed the multi-year contract with Mini to create the ‘Mini Collection’.  

The collections will include T-shirt dresses, shirts, paint-splashed dungarees, denim jackets, bags and anoraks, made for both men and women. These items will be produced with prints of the British bulldog, the Union Jack and other symbols of British traditions. Unique touches to items including; seatbelt-type handles or expandable pockets to represent the Mini brand.

Antonio Bertone, PUMA’s AG CMO, says “PUMA has a history of fun and quirky partnerships. We are known for our fusion of Lifestyle and Sport Performance, which resonates well with the MINI brand. Both brands speak to the person looking for minimal and sporty styling with fashionable functionality.”

Mini by Puma will be available worldwide in the month of September 2012 at a selection of Mini dealers and Puma retail outlets.