Vodafone UK have revealed that Mary Katrantzou has signed a two year partnership contract with the telecommunications company in association with the British Fashion Council.  Vodafone have previously collaborated with designers Richard Nicoll and Christopher Kane on similar London Fashion Week-based projects. The project will allow fans exclusive access to Katrantzou's London Fashion Week show, as well as the chance to meet the designer herself backstage. Starting in September the collaboration will run across the spring/summer 2013 and autumn/winter 2013-14 shows.

"I am excited to be working with Vodafone, as a brand they have really cemented their credibility and support within the fashion industry over the past few seasons. Their innovation elements really appeal to me and it felt a natural fit to join forces. I'm really looking forward to be able to widen the fashion net to their customers and bring them to the front line of fashion week”, Katrantzou said while speaking about the upcoming partnership.

Danielle Crook, director of brand marketing for Vodafone UK added; "Mary Katrantzou is one of the most exciting designers in British fashion today - she was a natural fit to help us continue our involvement in fashion. Her bold graphics and iconic designs have attracted a cult following from every part of the fashion world and we are thrilled to be working with her”.