A brand without a blog these days is like a singular shoe....not complete. And with Clarins announcing their decision to launch their own beauty blog they have spurred on L’Oreal Paris to do likewise. Not to be outdone and just follow suit, L’Oreal has decided to forego the standard blog template in favour of a series of YouTube videos called 'Hairspray Confessions'.

Women’s Wear Daily have reported that the video series will revolve around L’Oreal’s most loved cult product; Elnett Satin Hairspray. To date, famous faces like Iris Apfel and Coco Rocha have shared some of their behind the scenes confessions on camera. The actual format of the five part miniseries has yet to be revealed, what we do know is the confessions will be presented by fashion writer, editor and New York Times bestselling author, Derek Blasberg. We can expect the first instalment early next month.