The much anticipated G-Mac by Kartel collection, co-created with Graeme McDowell, will be available to buy online at www.kartel.ie/g-mac from today The new G-Mac by Kartel brand was created when Kartel managing director and Graeme got chatting at the Irish Open last year. Karl with an appreciation for Graeme’s style, and Graeme with an appreciation of the Irish Company with a heritage of over 65 making fine apparel.Together they developed a stylish, performance focused clothing line which harks back to a time of understated sophistication. Everything in the range revolves around three main principles; superior craftsmanship, performance fabrics and a modern vintage style.

The G-Mac by Kartel collection includes a full collection of premium sophisticated apparel and accessories, all manufactured to the highest standards with customers never being able to buy until its launch in stores and online now (Friday 20th July). The collection will be available in some of the most prestigious golf courses around the world including Augusta National, Pebble beach, Medinah, Doral and Hazeltine in the US and closer to home Royal County Down, Royal Portrush, Portmarnock, Killarney and many more.

The G-Mac by Kartel collection has been designed specifically to have a stylish, sophisticated, luxury upmarket feel. It uses only the finest filaments, yarns and fabrics. Graeme McDowell officially began wearing the G-Mac by Kartel collection in January 2012.  Graeme McDowell was quoted this week from Lytham as saying; "I am really excited about the new range. It's a very vintage, classic, sophisticated look, paired with the use of 21st century fabrics. It should appeal to a large cross-section of golfers, ranging from the young, right through to the more mature guy, it's really exceptional stuff and I can't wait to hear the reaction to this weekend's launch".