Irish based beauty brand, Human+Kind Skincare, were one of the sponsors of the exclusive VIP Lounge at the 2012 Abu Dhabi Film Festival, which took place last week. The VIP Lounge is known as the first port of call for VIP’s looking to take a break from their hectic schedules and relax surrounded by fabulous treats from a collection of international brands in the fashion, beauty and luxury lifestyle worlds including Tom Ford, John Galliano, Roberto Cavalli, Blackberry, Nespresso, Make Up For Ever and Juicy Couture. Famous faces who stopped by to be pampered at the Human+Kind stand included Richard Gere, Nate Parker, The Kite Runner director, Laurie McDonald, Die Hard star, Willliam Atherton and acclaimed Iranian super star, Niki Karimi.

HUMAN + KIND FOUNDER RENE VAN WILLIGEN , JEROEN PROOS AND ACTOR RICHARD GERE

Since 2012, Human+Kind products have been on sale in the Middle East and have proved hugely popular garnering widespread critical acclaim for their simple, superior natural and dependable beauty products. Human+Kind products are available to buy in retailers such as Boots International among many others.  The Abu Dhabi Film Festival allows communication with a captive audience and provides a variety of platforms with which to engage the audience that conventional advertising can’t offer. It also creates high visibility for Human+Kind as well as opportunities for one-to-one interaction with the public, corporate networking and client entertainment. Headquartered in County Cork, Human+Kind is 100% Irish manufactured in Ireland and harnesses the restorative and rejuvenating properties of natural active ingredients to create a brand which promises “to change your life as much as it will change your skin”. In less than six months Human + Kind’s highly innovative collection of natural skincare products has garnered widespread critical acclaim for their simple, superior natural and dependable beauty products.

DIE HARD STAR, WILLIAM ATHERTON AT THE HUMAN + KIND STAND

Speaking about the brand, Jeroen Proos said:“Over the decades the beauty industry turned the simple act of cleaning and protecting our skin into multi step, multi skin type, selling unnecessary products, just packaged differently for the same problem.  This approach no longer fits with women today who want a more pared down approach to beauty, especially during a recession. Human+Kind gives women a new simplicity around their beauty routine, without any compromise on results or quality of formulations.”